DAVACO Goes Outside of the Box In 2012
Industry Leader Relaunches Brand to Reflect Over 20 Years of Strategic Growth and Evolution of Services
Dallas, TX (February 10, 2012) – DAVACO, Inc. (www.davacoinc.com), the national leading provider of national brand implementation solutions, recently announced that the company is relaunching its brand identity to better support the evolution
and long-term direction of the company's expanded business operations and growing client base. While DAVACO continues
to provide implementation services that have characterized the brand for over 20 years, owner/CEO Rick Davis says that the
company has redefined its business category to service retail as well as restaurant, hospitality and consumer goods brands.
DAVACO's rebranding initiative will affect the company's brand identity assets—including its well-recognized logo, which
will transition from a "box" with a "retail services" tagline to a simple, more contemporary design that is more reflective of the
company's expanded capabilities. "We've been operating 'outside of the box' for years by providing customized services to
meet the unique needs of our clients," said Davis. "And, over the years, we have seen how our services can be of benefit to a
broader marketplace, so we're eliminating the formal boundaries to include more solutions for global consumer brands."
DAVACO defines its service capabilities to include all consumer brands with multi-site/door locations. The company
currently represents a wide range of clients from varying industries, including: specialty retail, drug/convenience, big box/
supercenters, department stores, quick-service restaurants, casual dining, hospitality, financial institutions, entertainment/
theater, automotive, and hard- and soft-line manufacturers.
Headquartered in Dallas, Texas, DAVACO employs over 1,500 W-2 professionals across the United States and Canada. The
company specializes in the management and execution of high-volume programs—many of which are executed in a short
timeframe, with minimal disruption to operations or its customers. Services include rollouts, installations, merchandising and
special initiatives like safety/compliance audits.
"Our services and expertise make DAVACO the ideal resource for national companies who want to maximize their brand
or their environments in hundreds or even thousands of locations with speed and efficiency across the United States and
Canada," said Davis. In addition, all of the DAVACO's services are complemented by ClearThread®, a proprietary technology
solution that provides a centralized location to share, view and analyze data and project status, all in real-time.
About DAVACO Inc.
DAVACO, Inc. is the national leading provider of implementation services, specializing in the management and execution
of high-volume programs for nationwide retail, restaurant, hospitality and consumer product brands. Services include:
▪ Rollouts, retrofits, resets and remodels ▪ Fixture and equipment upgrades ▪ Graphic and digital signage installations
▪ Project management ▪ Hard- and soft-line merchandising ▪ Inspection, site and marketing surveys ▪ Logistics
and consolidation ▪ Design services ▪ Sustainability ▪ Special initiatives. DAVACO's unique business structure and
customer-centric philosophy provides clients with speed-to-market, consistent and professional execution within an open-
store environment, and proprietary ClearThread™ technology for greater visibility and reporting efficiencies. Founded in 1990, DAVACO is based in Dallas, Texas, with W-2 employees located across the country. www.davacoinc.com
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