Press Releases

DAVACO'S Merchandising Expertise Represents Fashion Brands with Best Footwear Forward
Leading Provider of Footwear Merchandising Increases Brand Presence and Profitability at Retail

Dallas, TX (August 8, 2013) – DAVACO, Inc. (, the North American leader of high-volume programs and implementation services for global brands, announced it is partnering with nationwide shoe brands to merchandise footwear in the United States and Canada. Specializing in visual displays, back-room stock management, seasonal style changes, and promotional calendars, DAVACO provides footwear merchandising for national brands within department stores and at branded and specialty retail stores.

"The unique challenge with footwear, unlike other types of retail merchandising, is that minimal stock is displayed on the sales floor," said Rick Davis, Founder/CEO, DAVACO. "Styles need to be appropriately represented in the back-room and readily available for the sales staff to take the right size to customers. In addition, markdowns need to be managed for optimal revenue generation as seasonal updates occur. By properly managing the stock in the back-room and the promotional and markdown calendars, brands typically will see an increase in sales."

And, with DAVACO's advanced web-enabled ClearThread® technology offering, clients are able to view, summarize, and analyze critical programs via their customized portal.  This unique visibility allows footwear brands to see what is happening at each location including data capture of photos, measurements, drawings, and brand standards compliance in real-time across multiple locations on their customized, web-accessible client portal.

DAVACO currently represents global fashion brands from a variety of categories including apparel, accessories, jewelry, footwear, athletic performance, and luxury brands. "DAVACO representatives have sales floor expertise, but the genuine value is the added proficiency with back-room management and real-time reporting," said Rick Davis, Founder/CEO, DAVACO. "By choosing DAVACO, brands can rely on our footwear merchandising expertise to maximize the brand's presence and profitability at retail."

DAVACO offers merchandising and vendor shop services that include: visual merchandising/coordinator programs; vendor shop installations; merchandising after installation; project management; graphic, signage and digital installations; marketing and site surveys; back-room stock management; development/training; fixture manufacturing, procurement and support. More information is available at and

About DAVACO, Inc.
DAVACO, Inc. is the North American leading provider of implementation services, specializing in the management and execution of high-volume programs for nationwide retail, restaurant, hospitality and consumer product brands. Services include: ▪ Rollouts, retrofits, resets and remodels ▪ Fixture and equipment upgrades ▪ Graphic and digital signage installations ▪ Project management ▪ Hard- and soft-line merchandising ▪ Inspection, site and marketing surveys ▪ Logistics and consolidation ▪ Design services ▪ Sustainability ▪ Special initiatives. DAVACO's unique business structure and customer-centric philosophy provides clients with speedto-market, consistent and professional execution within an open-store environment, and proprietary ClearThread® technology for greater visibility and reporting efficiencies. Founded in 1990, DAVACO is based in Dallas, Texas, with W-2/T-4 employees located across the country.

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