FPI Announces New Chief Operating Officer
Former Blockbuster President & COO Gerald Geddis To Head
Up Operations Division
DALLAS — February 7, 2002 - Fixture Perfect International Inc. ( FPI ), a leading provider of turnkey retail development services, announces the addition of Gerald Geddis as its new chief operating officer. Geddis brings extensive management and retail experience to the company, including nine years with Blockbuster Entertainment where he served as president and COO.
As chief operating officer, Geddis will oversee the operations division of FPI responsible for developing vertical integration strategies, business processes and customer relations programs to enhance the company's existing growth and service capabilities. His team will include logistics, operations, retail services, merchandising and sourcing departments.
"I am very pleased Gerry Geddis will be joining FPI 's senior management as chief operating officer. His proven leadership skills, operational expertise and industry knowledge will be invaluable to our entire organization as we continue to offer the best service capabilities to satisfy our customer's growing requirements," said Rick Davis, FPI president and CEO. "Gerry is a focused leader who brings a strong operating background and keen financial and customer service expertise to our company. His previous experience with Blockbuster Entertainment has given Gerry a solid foundation in developing service and product strategies, business processes and customer relations programs, both in the United States and abroad."
"I am thrilled to join FPI's senior management team," commented Geddis. "I am particularly drawn to the organization's unique ability to continually develop and provide integrated turnkey program management services for the ever-changing retail industry. I've had hands-on experience being involved with the development of two very successful companies in my career and recognize that FPI is well-positioned to experience healthy growth and be the preferred provider of retail services. I see a tremendous opportunity to enhance the company's service capabilities and leverage those successes to deliver premier services for FPI's customers. I look forward to utilizing my business operations background, franchise and retail experience to help lead the company in a direction that will ultimately benefit our customers."
Geddis served in various management roles while at Blockbuster, including worldwide operation president and COO of Blockbuster Entertainment. He was responsible for overseeing 5,000 profitable retail stores, development of four international divisions in Europe, Australia, Asia, Canada and Mexico/South America, and introduction of several new company initiatives. He spent the first 17 years of his career with Tandy Corp./Radio Shack working through all levels of field management and was responsible for sales growth and profits for the growing national retailer. Prior to joining FPI , Geddis was co-founder, president and COO of Gerald Stevens Inc., a start-up flower and gift registry retail organization.
FPI is the only national turnkey resource for in-house program management, store and fixture design, automated sourcing, site survey and CAD services, logistics management and consolidation, store and fixture installation, and retail merchandising.
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