Davaco Provides Brand Consistency For National Retailers
Retail Experts Can Rollout High-Volume Brand and Store Environment Programs
Dallas, TX (March 6, 2009) – DAVACO, Inc. (www.davacoinc.com), the national leading provider of retail services, announced today that the company is available to assist retail and restaurant clients in the execution of in-store marketing and brand initiatives that require any type of change at the store level. With over 700 W-2 employees across the country with specific retail and restaurant category expertise, DAVACO says they are the right resource for the management and execution of nationwide programs involving brand extensions, multi-brand integration or consolidation, or repositioning of the company, brand or key messaging.
?The current business climate has led to an increase in the number of retailers looking for ways to maximize their brand equity at retail,? said Rick Davis, CEO, DAVACO. ?Making changes at the store or restaurant level to further define the essence of the brand or corroborate key messaging can have a big impact for the consumer. For example, supporting national advertising campaigns with in-store signage, installation of brand elements including color or decor elements, utilizing in-store technology to communicate to shoppers, and integrating ?green? elements into store operations are just a few ways that retailers are reinforcing their brand and establishing individuality.?
DAVACO?s execution team is comprised of dedicated category specialists that have the capacity and ?best practices? experience to quickly and efficiently execute high-volume, store environment programs in locations across the country. ?Because we already have retail and restaurant professionals located across the country, we are able to serve as a single-source provider for the entire program. This reduces the burden of managing multiple vendors and assures that every location is executed exactly to our clients? specifications. Our team understands the significance of brand consistency, quality and speed-to-market.?
DAVACO?s services include remodels, retrofits, resets, right-sizing, graphic and fixture change-outs, in-store surveys, merchandising, shop-in-shop installations and logistics/consolidation?to name a few. DAVACO supports all of its services with a proprietary technology package that provides clients with real-time updates and project tracking via a secure, customized portal that is accessible on the internet.
A complete listing of DAVACO?s services is on the company?s website at www.davacoinc.com or can be obtained by emailing
About DAVACO Inc.
DAVACO, the national leading provider of retail services, specializes in the quality management and execution of high-volume rollouts, retrofits, resets, in-store merchandising, shop-in-shops and associated logistics and consolidation. DAVACO offers a comprehensive range of services that helps retailers maximize brand presence and profitability at retail. Services include: ▪ Rollouts, retrofits, resets and remodels ▪ Fixture and graphics installations ▪ Project services ▪ Project management ▪ Hard- and soft-line merchandising ▪ Site and marketing surveys ▪ Logistics and consolidation ▪ Design services ▪ Special initiatives. Founded in 1990, the company is based in Dallas, Texas, with over 700 employees across the country. For more information, visit www.davacoinc.com.
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