DAVACO UTILIZES LATEST TECHNOLOGY TO SUPPORT MARKETING EFFORTS
Retail Service Provider Introduces QR Code for Easy Access to Company Information
Dallas, TX (July 21, 2011) – DAVACO, Inc. (www.davacoinc.com), the national leading provider of turnkey retail and restaurant service solutions, recently announced that the company has introduced a company QR code, which enables viewers to decode a variety of DAVACO information at high speed. QR code, which stands for “Quick Response” code, is a unique, two-dimensional code consisting of black modules arranged in a pixilated square pattern. QR codes are readable by a dedicated QR barcode reader and camera smart phones.
“DAVACO’s QR code is being utilized in some of our marketing efforts because it provides efficiency and speed for individuals wanting to know how we help national consumer brands,” said Rick Davis, CEO, DAVACO. “Because QR codes are becoming increasingly popular in the marketplace, we wanted to give our clients, media and other retail, restaurant and manufacturing professionals the opportunity to obtain DAVACO information using the latest technology. In fact, many of our retail and restaurant clients are utilizing the same technology to educate or provide value-added content for their clients.”
To read DAVACO’s QR code, a QR barcode reader application must be downloaded on a smart phone with a camera. There are a variety of applications available at no-charge, such as ScanLife (scanlife.com). Once downloaded, the barcode content is translated quickly on the mobile device.
DAVACO’s primary QR code routes the user to the company’s website. However, DAVACO also utilizes service-specific QR codes, such as the one first seen in QSR Magazine, which links users to DAVACO’s restaurant services page. “DAVACO has always been committed to adopting new technology when it makes sense for our business or our clients,” said Davis. “The QR code further facilitates industry efficiencies by getting precise information whenever and however is needed.
About DAVACO Inc.
DAVACO, Inc. the national leading provider of retail services, specializes in the quality management and execution of high-volume rollouts, retrofits, resets, right-sizing, in-store merchandising, shop-in-shops and associated logistics and consolidation. DAVACO offers a comprehensive range of services that helps retailers maximize brand presence and profitability at retail. Services include: ▪ Rollouts, retrofits, resets and remodels ▪ Fixture and graphics installations ▪ Project management ▪ Hard- and soft-line merchandising ▪ Site and marketing surveys ▪ Logistics and consolidation ▪ Design services ▪ Special initiatives. Founded in 1990, the company is based in Dallas, Texas, with W-2 employees located across the country. For more information, visit www.davacoinc.com.
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