DAVACO INTRODUCES 2011 MARKETING CAMPAIGN
Leading Retail Services Provider Highlights Quality, Vitality and Value To Create Excellence
Dallas, TX (January 31, 2011) – DAVACO, Inc. (www.davacoinc.com), the national leading provider of retail and restaurant services, recently announced that the company has introduced its 2011 marketing campaign. Featuring the headline, “More than 20 years of transforming retail and creating excellence,” the campaign is designed to communicate the company’s longstanding commitment to quality and customer satisfaction, its value-added services and its unique aptitude and structure to provide comprehensive retail and restaurant solutions. In addition, the campaign further solidifies the company’s unique position by highlighting its successful 20 year history of partnering with the biggest names in retail and restaurants to execute site changes in open-store environments.
“While over 20 years of experience is impressive, it is DAVACO’s strategic growth, expansion of services and our enduring commitment to quality through execution, customization and innovation that truly gives our clients the greatest value,” said Shelly Vandeven, senior vice president of marketing, DAVACO. “With our over 700 retail and restaurant professionals across the country, our proprietary ClearThread™ technologies and our 100 percent satisfaction guarantee, our clients can be assured that DAVACO will ‘create excellence’ with speed-to-market and brand consistency across each store or restaurant location, nationwide.”
DAVACO’s “More than 20 years of transforming retail and creating excellence” campaign and its messaging have been integrated into a variety of industry and marketplace communications including the company’s national print and electronic advertising, trade show exhibits, and website. The 2011 campaign launched in the February issue of Chain Store Age magazine. Previous DAVACO marketing campaigns include: “We’re big on being the best,” “Nobody can change the face of retail like DAVACO can” and “Put your best square feet forward.”
About DAVACO Inc.
DAVACO, Inc. the national leading provider of retail services, specializes in the quality management and execution of high-volume rollouts, retrofits, resets, right-sizing, in-store merchandising, shop-in-shops and associated logistics and consolidation. DAVACO offers a comprehensive range of services that helps retailers maximize brand presence and profitability at retail. Services include: ▪ Rollouts, retrofits, resets and remodels ▪ Fixture and graphics installations ▪ Project management ▪ Hard- and soft-line merchandising ▪ Site and marketing surveys ▪ Logistics and consolidation ▪ Design services ▪ Special initiatives. Founded in 1990, the company is based in Dallas, Texas, with W-2 employees located across the country. For more information, visit www.davacoinc.com.
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